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Bakuun Holdings announces new appointment for Samyra Krooswijk

Bakuun Holdings announces new appointment for Samyra Krooswijk


Travel and hospitality tech provider Bakuun Holdings announced the appointment of Samyra Krooswijk as its new vice-president of sales for the Middle East, Africa, and South Asia. 

This strategic move aligns with the company’s vision to accelerate growth and strengthen its presence in these key regions known for travel and hospitality innovation.

Bakuun CEO Nigel Horne said of the new vice-president: “Her deep understanding of the MEA and South Asian markets, coupled with her extensive experience in the travel industry, will play a key role in our expansion efforts and in driving the adoption of our solutions.”

Meet Samyra Krooswijk

With over 20 years of experience in the industry, most recently as director of sales for MEA & South Asia at Hotelbeds, Krooswijk brings a wealth of expertise in driving sales growth, building strategic partnerships, and securing new business. 

Her leadership will be pivotal as Bakuun expands its innovative solutions across the MEA and South Asia regions.

Krooswijk said of her appointment: “I’m eager to lead Bakuun’s sales efforts in these fast-growing regions. I look forward to collaborating with our partners and clients to help businesses streamline operations, reduce costs, and unlock new growth opportunities with Bakuun’s groundbreaking solutions.”





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